Includes bibliographical references and index.

Creating Value and Assessing Performance -- Developing a Strategic Service Vision / James L. Heskett -- The Strategic Service Vision -- The Value Equation -- Incorporating Multiple Constituencies in a Strategic Service Vision -- Satisfying Constituencies with Conflicting Needs -- Implications for Social Entrepreneurs -- Developing an Entrepreneurial Competitive Strategy / Jerry Kitzi -- Understanding Your Competitive Environment -- Assessing Your Strengths and Weaknesses -- Selecting a Competitive Strategy -- Cooperative Strategy: Building Networks, Partnerships, and Alliances / Jerry Kitzi -- Creating a Cooperative Strategy -- Recruiting Willing and Able Partners -- Negotiating -- Managing the Partnership -- Leading, Retaining, and Rewarding People Entrepreneurially / Peter Economy -- Leading a Social Enterprise -- Attracting and Keeping Great People -- Motivating Your Team -- Managing Your Board Entrepreneurially / Jerry Kitzi -- Understanding the Role of the Board -- Life Cycle of the Board -- Board Functions -- Creating an Entrepreneurial Environment -- Alternative Governance Structures -- Board Recruitment -- Orientation and Development -- Time for a Change--Removing Members of the Board -- Treating Your Donors As Investors / Kay Sprinkel Grace -- The New World of Donor-Investors -- Moving from Old Sources of Value to New Ones -- Identifying Increased Avenues for Donor-Investor/Social Enterprise Partnerships -- Getting Ready for the Entrepreneurial Donor's Involvement.

As traditional sources of largesse shrink, many nonprofit organisations are turning to social enterprise as a necessity for survival. This text aims to serve as a reference.