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The power of unreasonable people : how social entrepreneurs create markets that change the world /

By: Elkington, John.
Contributor(s): Hartigan, Pamela.
Series: Leadership for the common good.Publisher: Boston, Mass. : Harvard Business School Press, c2008Description: xviii, 242 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781422104064; 9781422104064:; 1422104060.Subject(s): Social entrepreneurship | Social changeDDC classification: 361.70688
Contents:
Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.
Summary: Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems.
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Includes bibliographical references and index.

Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems.

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