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A film marketing action plan for film induced tourism destinations : using Yorkshire as a case study /

By: O'Connor, Noelle, Dr.
Contributor(s): Flanagan, Sheila, Dr | Gilbert, David, Prof.
Publisher: Saarbruecken, Germany : Lambert Academic Publishing, 2010Description: 297 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783838320182; 9783838320182:.Subject(s): Tourism -- Marketing | Television programs -- Social aspects | Tourism -- England -- Yorkshire -- Marketing -- Case studies | Tourism -- England -- Yorkshire | Place marketing | Motion pictures -- Social aspects | Motion pictures in advertising | Tourism in motion picturesDDC classification: 338.4791
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