Entrepreneurship /
By: Bygrave, William D.
Contributor(s): Zacharakis, Andrew.
Publisher: Hoboken, N.J. : John Wiley, c2011Edition: 2nd ed.Description: xii, 619 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470450376 (pbk.); 9780470450376:; 0470450371 (pbk.).Subject(s): New business enterprises
| Entrepreneurship | Small business -- ManagementDDC classification: 658.421 Summary: "Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information."--Summary: How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.421 BYG (Browse shelf(Opens below)) | 1 | Available | 0060728 |
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.421 BES Innovation and entrepreneurship / | 658.421 BES Innovation and entrepreneurship / | 658.421 BES Innovation and entrepreneurship / | 658.421 BYG Entrepreneurship / | 658.421 CAL Entrepreneurial management / | 658.421 COO European cases in entrepreneurship / | 658.421 DOW Accelerating company growth : a practical guide for CEOs / |
Includes bibliographical references and indexes.
"Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information."--
How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results.