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Ethics and marketing /
By: Harris, Fiona J. (Fiona Jane).
Contributor(s): Open University. Business School
.
Series: Marketing and Society (B324) ; Block 2.Publisher: Milton Keynes : Business School, Open University, 2008Description: 133 p. : ill., plates ; 30 cm.ISBN: 9780749233112.Subject(s): Business ethics | Marketing -- Moral and ethical aspectsDDC classification: 174.4
Contents:
1 Introduction -- 2 Development of the marketing concept/responsibilities of marketing -- 3 Ethical frameworks -- 4 Ethical issues in marketing practice -- 5 Acting ethically -- 6 Conclusion.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 174.4 HAR (Browse shelf(Opens below)) | 1 | Available | 0060626 |
Total holds: 0
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Includes bibliographical references and appendix.
1 Introduction -- 2 Development of the marketing concept/responsibilities of marketing -- 3 Ethical frameworks -- 4 Ethical issues in marketing practice -- 5 Acting ethically -- 6 Conclusion.