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Basic strategy in context : European text and cases /

By: Thomson, Neil.
Contributor(s): Baden-Fuller, Charles.
Publisher: Oxford : Wiley-Blackwell, 2010Description: viii, 413 p. : ill., ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781405161077 (hbk.); 9781405161077:; 1405161078 (hbk.); 1405161086 (pbk.); 9781405161084 (pbk.).Subject(s): Strategic planning | Strategic planning -- Europe -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4012 Summary: This is a standard strategic management text and case book, with the accent on the cases. The main themes of business strategy theory are covered, but the objective is to link the themes or topics to a description of their effect on European firms.
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Includes index.

This is a standard strategic management text and case book, with the accent on the cases. The main themes of business strategy theory are covered, but the objective is to link the themes or topics to a description of their effect on European firms.

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