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Critical marketing : contemporary issues in marketing /
Contributor(s): Tadajewski, Mark | Brownlie, Douglas T
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Publisher: Hoboken, NJ : Wiley, c2008Description: ix, 401 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470511985 (pbk.); 9780470511985:; 0470511982 (pbk.); 9780470512005 (cloth); 0470512008 (cloth).Subject(s): Marketing -- Philosophy | Marketing | Green marketing | Social marketing | Marketing social | Consumer behavior | Marketing researchDDC classification: 658.8 Summary: The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 TAD (Browse shelf(Opens below)) | 1 | Available | 0075680 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 TAD (Browse shelf(Opens below)) | 1 | Available | 0075043 |
Total holds: 0
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The years around the turn of the 21st century saw an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory.