Creative strategies : idea management for marketing, advertising, media and design /
By: Pricken, Mario.
Publisher: London ; New York : Thames & Hudson, 2010Description: 311 p. : ill. col. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780500515402 (hbk.); 9780500515402:; 0500515409 (hbk.).Subject(s): Creativity in advertising | Advertising | Advertising campaignsDDC classification: 741.609Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 741.609 PRI (Browse shelf(Opens below)) | 1 | Available | 0076626 |
Includes bibliographical references (p. 309-311) and index.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients.