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Principles and practice of marketing /
By: Blythe, Jim
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Publisher: Andover, Hampshire, U.K. : South-Western/Cengage Learning, c2009Edition: 2nd ed.Description: xxi, 744 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781408011478; 9781408011478:; 1408011476.Subject(s): Marketing -- Management | Marketing | Marketing -- Case studiesDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | M026877 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | 0075640 |
Total holds: 0
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| 658.8 BLY Essentials of marketing / | 658.8 BLY Business-to-business marketing management : a global perspective / | 658.8 BLY Business-to-business marketing management : a global perspective / | 658.8 BLY Principles and practice of marketing / | 658.8 BLY Principles and practice of marketing / | 658.8 BLY Principles & practice of marketing / | 658.8 BOO Contemporary marketing 2005 / |
Includes bibliographical references and index.