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Creating powerful brands /
By: De Chernatony, L. (Leslie)
.
Contributor(s): McDonald, Malcolm | Wallace, Elaine.
Publisher: Oxford : Butterworth-Heinemann, 2011Edition: 4th ed.Description: xxiii, 483 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781856178495 (Paper); 9781856178495:; 1856178498 (Paper).Subject(s): Brand name products | Product managementDDC classification: 658.827 Summary: 'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 DEC (Browse shelf(Opens below)) | 1 | Available | 0060710 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 DEC (Browse shelf(Opens below)) | 1 | Available | 0075560 |
Total holds: 0
Includes bibliographical references and index.
'Creating Powerful Brands' cuts through the mystery surrounding branding and the confusion regarding it as a promotional tool. The authors show how to develop brand strategies for long-term corporate growth.