Principles and practice of marketing /
By: Jobber, David
.
Publisher: London ; Singapore : McGraw-Hill, c2010Edition: 6th ed.Description: xxx, 946 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077123307; 9780077123307:; 0077123301.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 0075763 |
Total holds: 0
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.