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Fundamentals of marketing /
By: Stone, Marilyn A.
Contributor(s): Desmond, John.
Publisher: London ; New York : Routledge, 2007Description: xxiv, 480 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415370965 (hbk.); 9780415370967:; 9780415370967 (hbk.); 0415370973 (pbk.); 9780415370974 (pbk.); 0203030788 (ebk.); 9780203030783 (ebk.).Subject(s): Marketing
DDC classification: 658.8 Summary: This volume aims to provide a sound appreciation of the fundamentals of the theory and practice of marketing. It also critically evaluates the effectiveness of different marketing strategies and approaches using case studies drawn from a cross section of industrial and consumer sectors as well as from the service sector.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 STO (Browse shelf(Opens below)) | 1 | Available | 0075752 |
Total holds: 0
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| 658.8 SMI On purpose : delivering a branded customer experience people love / | 658.8 SOL Marketing : real people, real decisions / | 658.8 SOL Marketing : real people, real choices / | 658.8 STO Fundamentals of marketing / | 658.8 SUL Retail marketing / | 658.8 SUL Retail marketing / | 658.8 SUL Retail marketing / |
Includes bibliographical references (p. 446-459) and index.
This volume aims to provide a sound appreciation of the fundamentals of the theory and practice of marketing. It also critically evaluates the effectiveness of different marketing strategies and approaches using case studies drawn from a cross section of industrial and consumer sectors as well as from the service sector.