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Marketing management : knowledge and skills /
By: Peter, J. Paul
.
Contributor(s): Donnelly, James H.
Publisher: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2011Edition: 10th ed., international student edition.Description: xviii, 830 p.: ill., ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071221122 (pbk.); 9780071221122:; 0071221123 (pbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Summary: This textbook serves as an overview for critical issues in marketing management, advancing the skills of students so that they can develop and maintain successful marketing strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 PET (Browse shelf(Opens below)) | 1 | Available | 0075835 |
Total holds: 0
This textbook serves as an overview for critical issues in marketing management, advancing the skills of students so that they can develop and maintain successful marketing strategies.