Tourism and hospitality marketing : a global perspective /
By: Hudson, Simon
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Publisher: Los Angeles ; London : SAGE, 2008Description: xv, 467 p. : ill., maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 1412946867 (hbk.); 9781412946865:; 9781412946865 (hbk.); 1412946875 (pbk.); 9781412946872 (pbk.).Subject(s): Tourism -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 HUD (Browse shelf(Opens below)) | 1 | Available | 0075843 |
Includes bibliographical references and index.
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.