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Tourism and hospitality marketing : a global perspective /

By: Hudson, Simon.
Publisher: Los Angeles ; London : SAGE, 2008Description: xv, 467 p. : ill., maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 1412946867 (hbk.); 9781412946865:; 9781412946865 (hbk.); 1412946875 (pbk.); 9781412946872 (pbk.).Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingDDC classification: 338.47910688
Contents:
1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
Summary: This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 HUD (Browse shelf(Opens below)) 1 Available 0075843
Total holds: 0

Includes bibliographical references and index.

1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.

This textbook gives in-depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer.

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