Luxury China : market opportunities and potential /
By: Chevalier, Michel.
Contributor(s): Lu, Pierre Xiao.
Publisher: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010Description: xvii, 251 p. : ill., maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780470823415; 9780470823415:; 0470823410.Subject(s): Consumer behavior -- China -- Case studies | Luxury goods industry -- China | Luxury | Luxury goods industry -- China -- Case studies | Consumer behavior -- China | Brand name products -- China | Brand name products -- China -- Case studies | Luxuries -- China -- Marketing | Luxuries -- China -- Marketing -- Case studiesDDC classification: 658.800951Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.800951 CHE (Browse shelf(Opens below)) | 1 | Available | 0075862 |
Includes bibliographic references (p. [241]-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.