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Planning and managing public relations campaigns : a strategic approach /
By: Gregory, Anne
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Series: PR in practice series: Publisher: London ; Philadelphia : Kogan Page, 2010Edition: 3rd ed.Description: xi, 186 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749451080; 9780749451080:; 0749451084; 9780749459284; 074945928X.Subject(s): Public relations -- Management | Public relations | Public relations -- Great BritainDDC classification: 659.2 Summary: Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.2 GRE (Browse shelf(Opens below)) | 1 | Available | 0075943 |
Total holds: 0
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Includes index.
Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.