Michael Jordan and the new global capitalism /
By: LaFeber, Walter.
Publisher: New York : W.W. Norton & Co., c2002Edition: New and expanded ed.Description: 220 p. : ill. ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0393323692 (pbk.); 9780393323696; 9780393323696 (pbk.).Subject(s): Jordan, Michael, 1963- | Nike (Firm)![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 796.323092 LAF (Browse shelf(Opens below)) | 1 | Available | 0076035 |
Includes bibliographical references (p. 191-212) and index.
A Century of Preparation -- The North Carolina Legacy -- The Naismith Legacy -- The Legacy of the Harlem Rens and "Dr. J" -- The Globalization of Michael Jordan -- Enter the Transnational Corporation -- Enter the Swoosh -- Enter the Communication Satellite -- Bittersweet Championships -- Selling a Championship -- "Basketball Is My Escape ... Everything Else Is So Complicated" -- New Frontiers--and Inner Cities -- Perils of Globalization -- Gambling--and the Media -- Wrapping Himself in the Flag: The 1992 Olympics -- "There's No Telling What Can Happen to the Business If China Truly Catches On" -- "The Higher the Satellite, the Lower the Culture?" -- A Faustian Bargain -- Tragedy -- Baseball Interlude -- The Return -- "The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? -- Expanding the Empire -- The Swooshifying of the World -- Capital versus Culture: Implications and Conclusions -- September 11 and After: The Struggle over the New Global Capitalism -- "But Nothing Was Normal Anymore" -- Where, and Why, the New Global Capitalism Failed--and the Tragic Results -- The U.S. Response--Or, Are the New Technologies and American Democracy Compatible? -- Conclusion: The New Global Capitalism after September 11.