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Michael Jordan and the new global capitalism /

By: LaFeber, Walter.
Publisher: New York : W.W. Norton & Co., c2002Edition: New and expanded ed.Description: 220 p. : ill. ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0393323692 (pbk.); 9780393323696; 9780393323696 (pbk.).Subject(s): Jordan, Michael, 1963- | Nike (Firm) | Basketball players -- United States -- Biography | Sports -- Marketing | International business enterprisesDDC classification: 796.323092
Contents:
A Century of Preparation -- The North Carolina Legacy -- The Naismith Legacy -- The Legacy of the Harlem Rens and "Dr. J" -- The Globalization of Michael Jordan -- Enter the Transnational Corporation -- Enter the Swoosh -- Enter the Communication Satellite -- Bittersweet Championships -- Selling a Championship -- "Basketball Is My Escape ... Everything Else Is So Complicated" -- New Frontiers--and Inner Cities -- Perils of Globalization -- Gambling--and the Media -- Wrapping Himself in the Flag: The 1992 Olympics -- "There's No Telling What Can Happen to the Business If China Truly Catches On" -- "The Higher the Satellite, the Lower the Culture?" -- A Faustian Bargain -- Tragedy -- Baseball Interlude -- The Return -- "The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? -- Expanding the Empire -- The Swooshifying of the World -- Capital versus Culture: Implications and Conclusions -- September 11 and After: The Struggle over the New Global Capitalism -- "But Nothing Was Normal Anymore" -- Where, and Why, the New Global Capitalism Failed--and the Tragic Results -- The U.S. Response--Or, Are the New Technologies and American Democracy Compatible? -- Conclusion: The New Global Capitalism after September 11.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 796.323092 LAF (Browse shelf(Opens below)) 1 Available 0076035
Total holds: 0

Includes bibliographical references (p. 191-212) and index.

A Century of Preparation -- The North Carolina Legacy -- The Naismith Legacy -- The Legacy of the Harlem Rens and "Dr. J" -- The Globalization of Michael Jordan -- Enter the Transnational Corporation -- Enter the Swoosh -- Enter the Communication Satellite -- Bittersweet Championships -- Selling a Championship -- "Basketball Is My Escape ... Everything Else Is So Complicated" -- New Frontiers--and Inner Cities -- Perils of Globalization -- Gambling--and the Media -- Wrapping Himself in the Flag: The 1992 Olympics -- "There's No Telling What Can Happen to the Business If China Truly Catches On" -- "The Higher the Satellite, the Lower the Culture?" -- A Faustian Bargain -- Tragedy -- Baseball Interlude -- The Return -- "The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"? -- Expanding the Empire -- The Swooshifying of the World -- Capital versus Culture: Implications and Conclusions -- September 11 and After: The Struggle over the New Global Capitalism -- "But Nothing Was Normal Anymore" -- Where, and Why, the New Global Capitalism Failed--and the Tragic Results -- The U.S. Response--Or, Are the New Technologies and American Democracy Compatible? -- Conclusion: The New Global Capitalism after September 11.

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