The effective use of market research : how to drive and focus better business decisions /
By: Birn, Robin.
Series: Market research in practice series: Publisher: London ; Sterling, VA : Kogan Page, 2004Edition: 4th ed.Description: xiv, 226 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 074944200X; 9780749442002:; 9780749442002.Subject(s): Marketing research
| Decision making | Strategic planning | Success in businessDDC classification: 658.83 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.83 BIR (Browse shelf(Opens below)) | 1 | Available | 0076107 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 BIR (Browse shelf(Opens below)) | 2 | Available | 0076063 |
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Includes index.
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
The widening application of research techniques in marketing is examined in this study, which considers the circumstances in which market research is necessary, explaining what can be gained from it and analysing the decisions which may be taken.