Sport marketing /
By: Blakey, Paul
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Publisher: Exeter : Learning Matters, 2011Description: 220 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780857250902; 9780857250902:; 0857250906.Subject(s): Sports -- Marketing | Sports -- Public relationsDDC classification: 659.19796 Summary: 'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 1 | Available | 0076126 | ||
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 2 | Available | 0076061 | ||
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 3255 | Available | M032551 |
Total holds: 0
Includes bibliographical references and index.
'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.