ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Born to buy /

By: Schor, Juliet.
Publisher: New York : Scribner, 2005Description: xii, 292 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0684870568 (pbk.); 9780684870564:; 9780684870564 (pbk.).Subject(s): Child consumers -- United States | Young consumers -- United States | Advertising and children -- United States | Materialism -- Social aspects -- United States | Child development -- United States | Children -- United States -- Social conditions | Child welfare -- United StatesDDC classification: 381.3083
Contents:
Introduction -- The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys -- Afterword -- Appendix A : Data appendix -- Appendix B : Organizations -- Appendix C : Commercial Alert's Parents' Bill of Rights.
Summary: Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 381.3083 SCH (Browse shelf(Opens below)) 1 Available 0076506
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 381.3083 SCH (Browse shelf(Opens below)) 1 Available 0076512
Total holds: 0

Includes bibliographical references (p. 257-269), appendices and index.

Introduction -- The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys -- Afterword -- Appendix A : Data appendix -- Appendix B : Organizations -- Appendix C : Commercial Alert's Parents' Bill of Rights.

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Share