Introducing public relations : theory and practice /
By: Butterick, Keith.
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2011Description: xvi, 228 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412921145 (cased); 9781412921145:; 1412921147 (cased); 9781412921152 (pbk.); 1412921155 (pbk.).Subject(s): Public relations![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
ATU Sligo Yeats Library Main Lending Collection | 659.2 BUT (Browse shelf(Opens below)) | 1 | Available | 0076883 | ||
![]() |
ATU Sligo Yeats Library Main Lending Collection | 659.2 BUT (Browse shelf(Opens below)) | 1 | Available | 0076497 |
Includes bibliographical references and index.
Pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go next.
'Introducing Public Relations' is a guide to the basics of public relations, outlining where it came from, what it means and what issues the industry faces today.