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Introducing public relations : theory and practice /

By: Butterick, Keith.
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2011Description: xvi, 228 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412921145 (cased); 9781412921145:; 1412921147 (cased); 9781412921152 (pbk.); 1412921155 (pbk.).Subject(s): Public relationsDDC classification: 659.2
Contents:
Pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go next.
Summary: 'Introducing Public Relations' is a guide to the basics of public relations, outlining where it came from, what it means and what issues the industry faces today.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 BUT (Browse shelf(Opens below)) 1 Available 0076883
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 BUT (Browse shelf(Opens below)) 1 Available 0076497
Total holds: 0

Includes bibliographical references and index.

Pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- Pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go next.

'Introducing Public Relations' is a guide to the basics of public relations, outlining where it came from, what it means and what issues the industry faces today.

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