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Business-to-business marketing /
By: Brennan, Ross.
Contributor(s): Canning, Louise | McDowell, Raymond.
Series: Advanced marketing series.Publisher: Los Angeles, Ca. : SAGE, 2011Edition: 2nd ed.Description: xxi, 386 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1849201552 (hbk); 9781849201551:; 9781849201551; 1849201560 (pbk); 9781849201568.Subject(s): Industrial marketing -- Case studies | Industrial marketing | Marketing
DDC classification: 658.804 Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.804 BRE (Browse shelf(Opens below)) | 1 | Available | 0076873 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.804 BRE (Browse shelf(Opens below)) | 1 | Available | 0076724 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.804 BRE (Browse shelf(Opens below)) | 1 | Available | 0076503 |
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| 658.802094 PEL Marketing communications : a European perspective / | 658.804 BRE Business-to-business marketing / | 658.804 BRE Business-to-business marketing / | 658.804 BRE Business-to-business marketing / | 658.804 BRE Business-to-business marketing / | 658.804 FIL Business-to-business marketing : relationships, systems and communications / | 658.804 FIL Business-to-business marketing : relationships, systems and communications / |
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.