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E-commerce : business, technology, society /

By: Laudon, Kenneth C, 1944-.
Contributor(s): Traver, Carol Guercio.
Publisher: Harlow : Pearson Education Limited, 2012Edition: 8th ed., int. ed.Description: 909 p. : ill. ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273761293; 9780273761297:; 9780273761297.Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872 Summary: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 LAU (Browse shelf(Opens below)) 1 Available M035108
Total holds: 0

Includes bibliographical references and index.

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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