Consumer behaviour : a European perspective /
Contributor(s): Solomon, Michael R
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Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2010Edition: 4th ed.Description: xxvii, 700 p. : col. ill., maps ; 27 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780273717263 (pbk. : alk. paper); 9780273717263:; 027371726X (pbk. : alk. paper).Subject(s): Marketing | Consumer behavior -- EuropeDDC classification: 658.8342094 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8342094 SOL (Browse shelf(Opens below)) | 1 | Available | 0077117 |
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Includes bibliographical references and indexes.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.