Scoring points : how Tesco continues to win customer loyalty /
By: Humby, Clive.
Contributor(s): Hunt, Terry | Phillips, Tim.
Publisher: London ; Philadelphia : Kogan Page Ltd., 2007Edition: 2nd ed.Description: x, 294 p. : col. ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749453381; 9780749453381:; 0749453389.Subject(s): Tesco (Firm) -- History -- 20th century | Tesco (Firm) | Customer loyalty programs -- Case studies | Customer loyalty programs -- Great Britain | Customer satisfaction -- Great BritainDDC classification: 658.812Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.812 HUM (Browse shelf(Opens below)) | 1 | Available | 0077426 |
Includes index.
Questions of loyalty -- Making loyalty pay -- Clubcard on trial -- Because we can -- Every little helped -- Data, lovely data -- Four Christmases a year -- The quarterly me -- You are what you eat -- Lifestyles become habits -- Launching a bank -- Babies, beauty and wine -- A bigger deal -- From mouse to house -- Five challenges for the future.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.