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Health communication message design : theory and practice /
Contributor(s): Cho, Hyunyi.
Publisher: London : SAGE, 2012Description: xvi, 277 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412986557 (pbk.); 9781412986557:; 1412986559 (pbk.).Subject(s): Communication in public health | Health promotion -- Methodology | Preventive health services -- Public relationsDDC classification: 659.29614 Summary: Clearly explaining core health communication principles and processes, this text explains how to design effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health and social marketing.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 659.29614 HO (Browse shelf(Opens below)) | 1 | Available | 0078453 |
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Clearly explaining core health communication principles and processes, this text explains how to design effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health and social marketing.