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Events management : an international approach /

By: Ferdinand, Nicole.
Contributor(s): Kitchin, Paul.
Publisher: Los Angeles ; London : SAGE, 2012Description: xi, 364 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780857022400 (hbk.); 9780857022400:; 0857022407 (hbk.); 9780857022417 (pbk.); 0857022415 (pbk.).Subject(s): Special events -- ManagementDDC classification: 394.2068
Contents:
Introducing an international approach to events management. Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner International events management in practice. Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull -- Contemporary issues in international events management. Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic -- Extended case studies. Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner.
Summary: Written by a team of high profile, international authors, this title combines theory and practice, making it a must-have for all students of events management.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 394.2068 FER (Browse shelf(Opens below)) 1 Available 0092076
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 394.2068 FER (Browse shelf(Opens below)) 1 Available 0078458
Total holds: 0

Includes bibliographical references and index.

Introducing an international approach to events management. Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner International events management in practice. Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull -- Contemporary issues in international events management. Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic -- Extended case studies. Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner.

Written by a team of high profile, international authors, this title combines theory and practice, making it a must-have for all students of events management.

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