Events management : an international approach /
By: Ferdinand, Nicole.
Contributor(s): Kitchin, Paul.
Publisher: Los Angeles ; London : SAGE, 2012Description: xi, 364 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780857022400 (hbk.); 9780857022400:; 0857022407 (hbk.); 9780857022417 (pbk.); 0857022415 (pbk.).Subject(s): Special events -- ManagementDDC classification: 394.2068Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 394.2068 FER (Browse shelf(Opens below)) | 1 | Available | 0092076 | ||
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ATU Sligo Yeats Library Main Lending Collection | 394.2068 FER (Browse shelf(Opens below)) | 1 | Available | 0078458 |
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Includes bibliographical references and index.
Introducing an international approach to events management. Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner International events management in practice. Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull -- Contemporary issues in international events management. Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic -- Extended case studies. Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner.
Written by a team of high profile, international authors, this title combines theory and practice, making it a must-have for all students of events management.