An exploratory study of the use of brand stategy in the Irish Medical Technology Sector /
By: Kilgannon, Deirdre.
Contributor(s): Ryan, Suzanne.
Series: Master of Science in Marketing, 2012; M. Sc. in Marketing, 2012.Publisher: 2012Description: p.Subject(s): Branding (Marketing) -- Ireland | Medical instruments and apparatus industry -- Ireland | Medical laboratory technology -- Ireland | Medical technology -- IrelandDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M035086 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012