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Public relations /

By: Gordon, Averill Elizabeth.
Publisher: Oxford : Oxford University Press, 2011Description: xxi, 400 p. : Ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199565740; 9780199565740:; 0199565740.Subject(s): Public relationsDDC classification: 659.2
Contents:
The PR framework -- The evolution of public relations -- Public opinion and communication models -- Media theory and news -- Developing a PR campaign -- Intelligence gathering -- Publics -- Goals, objectives and strategy -- Implementation and budgeting -- Evaluation -- PR communications for business -- The broader context -- Issues and crisis management -- ethics, legalities and corporate responsibility -- Online PR -- Public relations trends.
Summary: This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 GOR (Browse shelf(Opens below)) 1 Available 0078608
Total holds: 0

Includes index and bibliographic references.

The PR framework -- The evolution of public relations -- Public opinion and communication models -- Media theory and news -- Developing a PR campaign -- Intelligence gathering -- Publics -- Goals, objectives and strategy -- Implementation and budgeting -- Evaluation -- PR communications for business -- The broader context -- Issues and crisis management -- ethics, legalities and corporate responsibility -- Online PR -- Public relations trends.

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning.

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