Public relations /
By: Gordon, Averill Elizabeth.
Publisher: Oxford : Oxford University Press, 2011Description: xxi, 400 p. : Ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199565740; 9780199565740:; 0199565740.Subject(s): Public relations![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 659.2 GOR (Browse shelf(Opens below)) | 1 | Available | 0078608 |
Includes index and bibliographic references.
The PR framework -- The evolution of public relations -- Public opinion and communication models -- Media theory and news -- Developing a PR campaign -- Intelligence gathering -- Publics -- Goals, objectives and strategy -- Implementation and budgeting -- Evaluation -- PR communications for business -- The broader context -- Issues and crisis management -- ethics, legalities and corporate responsibility -- Online PR -- Public relations trends.
This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning.