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Customer relationship management : concept, strategy, and tools /
By: Kumar, V.
Contributor(s): Reinartz, Werner J.
Series: Springer texts in business and economics: Publisher: London : Springer, 2012Edition: 2nd ed.Description: xxxiii, 378 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783642201301; 9783642201301:; 364220130X.Subject(s): Customer relations -- Management
| Customer relations -- Data processingDDC classification: 658.812 Summary: This volume closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, it stresses economic customer value as the guiding concept for marketing decisions.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.812 KUM (Browse shelf(Opens below)) | 1 | Available | 0078307 |
Total holds: 0
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Includes bibliographical references and index.
This volume closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, it stresses economic customer value as the guiding concept for marketing decisions.