Contemporary issues in marketing and consumer behaviour /
By: Parsons, Elizabeth.
Contributor(s): Maclaran, Pauline.
Publisher: Oxford : Butterworth-Heinemann, 2011Description: xi, 219 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750687393 (pbk.); 9780750687393:; 0750687398 (pbk.).Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.802 PAR (Browse shelf(Opens below)) | 1 | Available | 0078753 |
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658.802 MOO Global marketing and advertising : understanding cultural paradoxes / | 658.802 OUW Integrated marketing communications / | 658.802 PAL Principles of service marketing. | 658.802 PAR Contemporary issues in marketing and consumer behaviour / | 658.802 PEL Marketing communications / | 658.802 PEL Marketing communications / | 658.802 PEL Marketing communications : a European perspective / |
Includes bibliographical references and index.
Introduction: marketing in the contemporary organizations -- A history of marketing thought -- Postmodern marketing and beyond -- Arts marketing -- Building brand cultures -- Consumer collectives -- Gender debates in marketing -- Sustainable marketing and the green consumer -- Social marketing and consumer citizenship -- New technologies of marketing research -- The gobal consumer.
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.