An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship /
By: Sheridan, Sandra.
Contributor(s): Higgins, Ann.
Series: Master of Science in Marketing, 2009; M. Sc. in Marketing, 2009.Publisher: 2009Description: p.Subject(s): Relationship marketing
| Customer services -- MarketingDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M022115 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009