The lean startup : how constant innovation creates radically successful businesses /
By: Ries, Eric.
Publisher: London ; New York : Portfolio Penguin, 2011Description: 320 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780670921607 (pbk); 9780670921607:; 0670921602 (pbk).Subject(s): New business enterprises
| Consumers' preferences | Organizational effectiveness | EntrepreneurshipDDC classification: 658.11 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.11 RIE (Browse shelf(Opens below)) | 1 | Available | 0063855 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.11 RIE (Browse shelf(Opens below)) | 1 | Available | 0078315 |
Includes bibliographical references and index.
pt. 1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement.
'The Lean Startup' approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It relies on 'validated learning,' rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles.