How brands grow : what marketers don't know /
By: Sharp, Byron.
Publisher: South Melbourne, Vic. : Oxford University Press, 2010Description: xvii, 228 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195573565 (pbk); 9780195573565:; 0195573560 (pbk).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.827 SHA (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0079339 |
Includes bibliographical references.
Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.