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Ethics in marketing : international cases and perspectives /
By: Murphy, Patrick E.
Contributor(s): Laczniak, Eugene R | Prothero, Andrea.
Publisher: London : Routledge, 2012Description: xii, 171 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415783518 (hbk); 9780415783514:; 9780415783514; 0415783526 (pbk); 9780415783521.Subject(s): Moral philosophy | Business ethics
| Marketing -- Moral and ethical aspects | Marketing -- Case studiesDDC classification: 174.4 Summary: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. This work contains 20 cases that deal with a variety of ethical issues.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 174.4 MUR (Browse shelf(Opens below)) | 1 | Available | 0091459 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 174.4 MUR (Browse shelf(Opens below)) | 1 | Available | 0079418 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 174.4 MUR (Browse shelf(Opens below)) | 2 | Available | 0079424 |
Total holds: 0
Includes bibliographical references and index.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. This work contains 20 cases that deal with a variety of ethical issues.