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Permission marketing : turning strangers into friends, and friends into customers /
By: Godin, Seth
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Publisher: London : Free Press Business, 2002Description: 255 p. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0743221427; 9780743221429:; 9780743221429.Subject(s): Relationship marketing | Advertising campaigns | MarketingDDC classification: 658.812 Summary: Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.812 GOD (Browse shelf(Opens below)) | 1 | Available | M032851 |
Total holds: 0
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Includes index.
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.