Critical marketing : defining the field /
Contributor(s): Saren, Michael.
Publisher: Amsterdam ; London : Butterworth-Heinemann, c2007Description: xxiii, 252 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750680660 (pbk.); 9780750680660:; 0750680660 (pbk.).Subject(s): Marketing -- Philosophy | Marketing -- Moral and ethical aspects | Marketing -- Study and teaching (Higher)DDC classification: 658.8001Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8001 SAR (Browse shelf(Opens below)) | 1 | Available | 0090795 |
Includes bibliographical references and index.
Critical research in marketing : an armchair report / Linda M. Scott -- Critical marketing : insights for informed research and teaching / Jonathan E. Schroeder -- Rethinking critical marketing / Alan Bradshaw and A. Fuat Firat -- Concerning marketing critterati : beyond nuance, estrangement and elitism / Douglas Brownie and Paul Hewer -- Local accounts : authoring the critical marketing thesis / Shona Bettany -- Beyond marketing panaceas : in praise of societing / Olivier Badot, Ampelio Bucci and Bernard Cova -- Customer-driven or driving the customer? Exploitation versus exploration / Gilles Marion -- Advertising literacy revisited : fat children and other things / Brian M. Young -- 'Which half?' Accounting for ideology in advertising / Liz McFall -- Can consumers escape the market? / Eric J. Arnould -- The critical role of social marketing / Ross Gordon ... [et al.] -- Making sense of consumer disadvantage / Kathy Hamilton -- Sustainable marketing : marketing re-thought, re-mixed and re-tooled / Ken Peattie -- Journeying beyond marketing's collective consciousness / Ingrid Kajzer Mitchell -- Relevance of critique : can and should critical marketing influence practice and policy? / Robin Wensley.
In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.