Image from Amazon.com
Consumer behavior : buying, having, and being /
By: Solomon, Michael R
.
Publisher: Harlow : Pearson Education, 2013Edition: 10th ed., Global ed.Description: 639 p. : ill. (chiefly col.) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273767312 (pbk.); 9780273767312:; 0273767313 (pbk.).Subject(s): Consumer behavior | Marketing | Market surveysDDC classification: 658.8342 Summary: In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | 0092248 |
Total holds: 0
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.