The ten principles behind great customer experiences /
By: Watkinson, Matthew.
Series: Financial Times series.Publisher: Harlow : Pearson, 2013Description: xviii, 222 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 0273775081 (pbk); 9780273775089:; 9780273775089.Subject(s): Customerservices | Customer relations -- Case studies | Customer relations | Consumer satisfactionDDC classification: 658.812 Summary: Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.812 WAT (Browse shelf(Opens below)) | 1 | Available | 0090778 |
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| 658.812 TWO Customer service for Irish students / | 658.812 TWO Customer service in Ireland / | 658.812 TWO Customer service in Ireland / | 658.812 WAT The ten principles behind great customer experiences / | 658.8120285 KUN Customer relationship management : a databased approach / | 658.81209415 TWO Customer service in Ireland / | 658.81209415 TWO Customer service in Ireland / |
Includes bibliographical references and index.
Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.