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Advertising, promotion and other aspects of integrated marketing communications /
By: Shimp, Terence A.
Contributor(s): Andrews, J. Craig.
Publisher: Mason, Ohio : Andover : South-Western ; Cengage Learning, 2013Edition: 9th ed., int. ed.Description: xxii, 729 p. : ill. ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781133191421 (pbk.); 9781133191421:; 1133191428 (pbk.).Subject(s): Communication in marketing
| Sales promotion | Advertising | Direct marketingDDC classification: 658.82 Summary: This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.82 SHI (Browse shelf(Opens below)) | 1 | Available | 0090826 |
Total holds: 0
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This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.