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The art of explanation : making your ideas, products, and services easier to understand /

By: LeFever, Lee.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc, 2013Description: xxii, 228 p. : ill. ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118374580 (paperback); 9781118374580:; 1118374584 (paperback).Subject(s): Interpersonal communication | Business communication | Comprehension | Explanation (Linguistics)DDC classification: 302.23
Contents:
Preface -- Author note -- Introduction -- Part 1 : plan. Chapter 1 : learning to run. Chapter 2 : what is an explanation? Chapter 3 : why explanations fail?Chapter 4 : planning your explanations -- Part 2 : package. Chapter 5 : packaging ideas. Chapter 6 : context. Chapter 7 : story. Chapter 8 : connections. Chapter 9 : description. Chapter 10 : simplification. Chapter 11 : constraints. Chapter 12 : preparing for and writing an explanation. Chapter 13 : bringing an explanation together -- Part 3 : present. Chapter 14 : Common Craft's lessons learned. Chapter 15 : right medium for the message. Chapter 16 : visuals. Chapter 17 : Emma and Carlos. Chapter 18 : explanation culture and your life as an explainer -- Acknowledgements -- Links to Common Craft videos -- About the author -- Bibliography -- Index.
Summary: This volume gives business people, educators, and influencers the common sense advice they need to become better at explanation by 'packaging' ideas using a simple explanation model. It explains how to build a foundation, define problems and causes, and determine your desired results and potential barriers.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 302.23 LEF (Browse shelf(Opens below)) 1 Available 0091099
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 302.23 LEF (Browse shelf(Opens below)) 1 Available 0091111
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Includes bibliographic references and index.

Preface -- Author note -- Introduction -- Part 1 : plan. Chapter 1 : learning to run. Chapter 2 : what is an explanation? Chapter 3 : why explanations fail?Chapter 4 : planning your explanations -- Part 2 : package. Chapter 5 : packaging ideas. Chapter 6 : context. Chapter 7 : story. Chapter 8 : connections. Chapter 9 : description. Chapter 10 : simplification. Chapter 11 : constraints. Chapter 12 : preparing for and writing an explanation. Chapter 13 : bringing an explanation together -- Part 3 : present. Chapter 14 : Common Craft's lessons learned. Chapter 15 : right medium for the message. Chapter 16 : visuals. Chapter 17 : Emma and Carlos. Chapter 18 : explanation culture and your life as an explainer -- Acknowledgements -- Links to Common Craft videos -- About the author -- Bibliography -- Index.

This volume gives business people, educators, and influencers the common sense advice they need to become better at explanation by 'packaging' ideas using a simple explanation model. It explains how to build a foundation, define problems and causes, and determine your desired results and potential barriers.

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