Social media marketing : a strategic approach /
By: Barker, Melissa S.
Contributor(s): Neher, Krista | Bormann, Nicholas F | Barker, Donald, I.
Publisher: Australia : South Western Cengage Learning, 2013Edition: International ed.Description: xv, 380 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781133589273 (pbk.); 9781133589273; 1133589278 (pbk.).Subject(s): Social media | Internet marketing -- Textbooks | Internet marketing
| Viral marketing -- TextbooksDDC classification: 658.872 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.872 BAR (Browse shelf(Opens below)) | 1 | Available | 0091364 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 BAR (Browse shelf(Opens below)) | 2 | Available | 0091365 |
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| 658.872 ASH Writing for the web / | 658.872 ASH Writing for the web / | 658.872 AWA Electronic commerce : from vision to fulfillment / | 658.872 BAR Social media marketing : a strategic approach / | 658.872 BAR Social media marketing : a strategic approach / | 658.872 BEL Starting an online business all-in-one for dummies / | 658.872 CHA E-business and e-commerce management : strategy, implementation, and practice / |
Includes bibliographical references and index.
1. Why Social Media? -- 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of Engagement for Social Media -- 5. Publishing Blogs -- 6. Publishing Podcasts & Webinar -- 7. Publishing Articles, White Papers and E-Books -- 8. Sharing Videos -- 9. Sharing Photos and Images -- 10. Social Networks -- 11. Microblogging -- 12. Discussion Boards, Social News Sites, and Q&A Sites -- 13. Mobile Computing & Location Marketing -- 14. Social Media Monitoring Tools -- 15. Social Media Marketing Plan -- Appendix: Sample Social Media Marketing Plan.