ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Ethics in public relations : a guide to best practice /

By: Parsons, Patricia (Patricia Houlihan).
Series: PR in practice series: Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd ed.Description: xvii, 179 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749453329; 9780749453329:; 074945332X.Subject(s): Business ethics | Public relations -- Management | Public relations -- Moral and ethical aspectsDDC classification: 174.96592
Contents:
pt. 1. What lies beneath -- Before we begin: new profession ... or one of the oldest? -- Untangling the web: the 'truth' and other strangers -- Truth, trust and the virtue of being 'good' -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- pt. 2. Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world -- pt. 3. Strategies and dilemmas -- PR ethics and the media: the old and the new -- Persuasion ... or propaganda? -- Good causes and bad taste -- Authorship and deception -- pt. 4. Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR -- Appendix 1: For your bookshelf -- Appendix 2: Chartered Institute of Public Relations Code of Conduct -- Appendix 3: Guidelines for the ethics audit.
Summary: Providing a framework for understanding important ethical concerns in the field of public relations and corporate communications, this book helps the reader to clarify their own principles and values and acknowledges the ethical dilemmas inherent in public relations.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.96592 PAR (Browse shelf(Opens below)) 1 Available 0091530
Total holds: 0

Includes bibliographical references and index.

pt. 1. What lies beneath -- Before we begin: new profession ... or one of the oldest? -- Untangling the web: the 'truth' and other strangers -- Truth, trust and the virtue of being 'good' -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- pt. 2. Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world -- pt. 3. Strategies and dilemmas -- PR ethics and the media: the old and the new -- Persuasion ... or propaganda? -- Good causes and bad taste -- Authorship and deception -- pt. 4. Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR -- Appendix 1: For your bookshelf -- Appendix 2: Chartered Institute of Public Relations Code of Conduct -- Appendix 3: Guidelines for the ethics audit.

Providing a framework for understanding important ethical concerns in the field of public relations and corporate communications, this book helps the reader to clarify their own principles and values and acknowledges the ethical dilemmas inherent in public relations.

Share