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Marketing brands to children - ethically! : A compilation of strategies, thoughts, concepts and actions to help combine responsibility and effectiveness in marketing to children /
By: Jones, Nic.
Publisher: N. Y. : Strategic Book Pub., 2009Description: 81 p. : ill. ; 25 cm.ISBN: 9781608602568; 1608602567.Subject(s): Business ethics
| Children | Target marketing | Branding (Marketing) | MarketingDDC classification: 174.4
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 174.4 JON (Browse shelf(Opens below)) | 1 | Available | 0091531 |
Total holds: 0