Marketing : real people, real decisions /
By: Solomon, Michael (Michael Ray).
Contributor(s): Marshall, Greg W | Mitchell, Vincent W.
Publisher: Amsterdam ; Harlow : Pearson, 2013Edition: Second European edition.Description: xxvi, 632 p. : col. ill. ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0273758160 (paperback); 9780273758167:; 9780273758167.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 SOL (Browse shelf(Opens below)) | 1 | Available | 0091471 |
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658.8 SHE Handbook of relationship marketing / | 658.8 SHE Does marketing need reform? : Fresh perspectives on the future / | 658.8 SMI On purpose : delivering a branded customer experience people love / | 658.8 SOL Marketing : real people, real decisions / | 658.8 SOL Marketing : real people, real choices / | 658.8 STO Fundamentals of marketing / | 658.8 SUL Retail marketing / |
Includes appendix, glossary and index.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?