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The daily you : how the new advertising industry is defining your identity and your worth /
By: Turow, Joseph.
Publisher: New Haven, CT. : Yale University Press, 2011Description: xi, 234 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0300165013 (hbk); 9780300165012:; 9780300165012.Subject(s): Consumer profiling | Marketing -- Technological innovations | Customer services -- Technological innovations | Advertising
DDC classification: 659.1 Summary: Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield great power over individuals and media outlets - and what can be done to stop this power.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.1 TUR (Browse shelf(Opens below)) | 1 | Available | 0091513 |
Total holds: 0
Includes bibliographical references and index.
Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield great power over individuals and media outlets - and what can be done to stop this power.