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Business research : a practical guide for undergraduate & postgraduate students /

By: Collis, Jill.
Contributor(s): Hussey, Roger.
Publisher: Basingstoke : Palgrave Macmillan, 2014Edition: 4th edition.Description: xxiii, 351 p. : illustrations ; 23 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780230301832 (pbk.); 9780230301832:; 0230301835 (pbk.).Subject(s): Business -- ResearchDDC classification: 650.072
Contents:
List of figures -- List of tables -- List of boxes -- About the authors -- Preface to the fourth edition -- ACknowledgements -- Tour of the book -- Understanding resaerch -- Dealing with practical issues -- Identfying your paradigm -- Designing the research -- Searching and reviewing the literature -- Writing your research proposal -- Collecting qualitative data -- Analysing qualitative data -- Integrated collection and analysis methods -- Collecting data for statistical analysis -- Analysing data using descriptive statistics -- Analysing data using inferential statistics -- Writing up the research -- Troubleshooting -- Glossary -- Appendix : random number table -- Index.
Summary: This is a practical guide for students at all levels who under-take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 COL (Browse shelf(Opens below)) 1 Available 0064886
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 COL (Browse shelf(Opens below)) 1 Lost Checked out 30/09/2019 0091877
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 COL (Browse shelf(Opens below)) 2 Available 0064887
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 COL (Browse shelf(Opens below)) 2 Lost Checked out 04/03/2021 0091851
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 650.072 COL (Browse shelf(Opens below)) 3 Lost Checked out 27/04/2018 0091883
Total holds: 0

Includes bibliographical references, glossary and index.

List of figures -- List of tables -- List of boxes -- About the authors -- Preface to the fourth edition -- ACknowledgements -- Tour of the book -- Understanding resaerch -- Dealing with practical issues -- Identfying your paradigm -- Designing the research -- Searching and reviewing the literature -- Writing your research proposal -- Collecting qualitative data -- Analysing qualitative data -- Integrated collection and analysis methods -- Collecting data for statistical analysis -- Analysing data using descriptive statistics -- Analysing data using inferential statistics -- Writing up the research -- Troubleshooting -- Glossary -- Appendix : random number table -- Index.

This is a practical guide for students at all levels who under-take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.

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