Strategic management for tourism, hospitality and events /
By: Evans, Nigel.
Publisher: Oxon [Oxford] : Routledge, 2015Edition: Second edition.Description: xx, 708 p. : ill (coloured) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415837279 (hardback); 9780415837279:; 0415837278 (hardback).Subject(s): Tourism -- Management | Hospitality industry -- Strategic planning | Hospitality industry -- Management | Strategic planningDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 338.4791 EVA (Browse shelf(Opens below)) | 1 | Available | 0092256 |
Includes bibliographical references and index.
List of figures -- List of tables -- Preface -- Study guide -- Part 1 : strategy and the tourism, hospitality and events' contexts -- Part 2 : analysing the internal environmen -- Part 3 : analysing the external environment and SWOT -- Part 4 : strategic selection -- Part 5 : strategic implementation and strategy in theory and practice -- Part 6 : case analysis for tourism, hospitality and events -- Glossary -- Index.
This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.