Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
By: Catmull, Edwin E.
Contributor(s): Wallace, Amy.
Publisher: London : Bantam Press, 2014Description: xvi, 344 p. : ill. (chiefly colour), plates ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780593070093 (hbk.); 9780593070093:; 0593070097 (hbk.); 9780593070109 (paperback); 0593070100 (paperback).Subject(s): Pixar (Firm) | Pixar (Firm) -- Creative ability in business | Creative ability in business | Corporate culture -- Organizational effectiveness | Corporate culture | Organizational effectivenessDDC classification: 658.40714 | CATItem type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.40714 CAT (Browse shelf(Opens below)) | 1 | Available | 0065434 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.40714 CAT (Browse shelf(Opens below)) | 1 | Available | 0064378 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.40714 CAT (Browse shelf(Opens below)) | 1 | Available | 0092296 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.40714 CAT (Browse shelf(Opens below)) | 2 | Available | 0065433 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.40714 CAT (Browse shelf(Opens below)) | 3 | Available | 0065435 |
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Includes index.
Introduction : lost and found -- Animated -- Pixar is born -- A defining goal -- Establishing Pixar's identity -- Honesty and candor -- Fear and failure -- The hungry beast and the ugly baby -- Change and randomness -- The hidden -- Broadening our view -- The unmade future -- A new challenge -- Notes day -- Afterword : the Steve we knew --Starting points : thoughts for managing a creative culture -- Acknowledgements --Index.
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, 'Toy Story' was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as 'Monsters, Inc.', 'Finding Nemo', 'The Incredibles', 'Up', and 'WALL-E', which have gone on to set box-office records and garner 27 Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable.