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The business of events management /

Contributor(s): Beech, John G, 1947- | Kaiser, Sebastian | Kaspar, Robert.
Publisher: Harlow, UK : Pearson Education Limited, 2014Description: xxii, 393 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273758624; 9780273758624:; 0273758624.Subject(s): Special events -- Planning | Special events -- ManagementDDC classification: 394.2
Contents:
Event management : an introduction / John Beech -- Part 1 : the events management context.The dimensions of event management / Robert Kaspar. Theories and models in event management / Sebastian Kaiser. The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser. The business of corporate events / Rob Davidson -- Part 2 : business functions applied to events. Managing people and the role of volunteers / Terri Byers and Samantha Gorse. Marketing and destination branding / Martina Lettner and Rick Burton. Financing events / Martin Schnitzer. Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Part 3 : management issues specific to the events sector. Sustainable event management / Cheryl Mallen and Chris Chard. Events, the law and risk management / Dominik Kocholl. Event operations and project management / Martin Egger and Helmut Lux. Events and new media technologies / Lukas Rossler. The event life cycle / Robert Kaspar. The role of sports and event venues / Louise Bielzer. Economic impact evaluation of events / Norbert Schutte. Events management and the hospitality industry / Stefan Walzel. Creating and designing events / Hilary S. Carty. Events in public spaces / Gernot Wolfram and Claire Burnill. Events as sponsorship investment / Ariane Bagusat -- Part 4 : conclusions. Trends in event management / Andreas Reiter -- Glossary -- Index.
Summary: 'The Business of Events Management' provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 394.2 BEE (Browse shelf(Opens below)) 1 Available 0092316
Total holds: 0

Includes index.

Event management : an introduction / John Beech -- Part 1 : the events management context.The dimensions of event management / Robert Kaspar. Theories and models in event management / Sebastian Kaiser. The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser. The business of corporate events / Rob Davidson -- Part 2 : business functions applied to events. Managing people and the role of volunteers / Terri Byers and Samantha Gorse. Marketing and destination branding / Martina Lettner and Rick Burton. Financing events / Martin Schnitzer. Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Part 3 : management issues specific to the events sector. Sustainable event management / Cheryl Mallen and Chris Chard. Events, the law and risk management / Dominik Kocholl. Event operations and project management / Martin Egger and Helmut Lux. Events and new media technologies / Lukas Rossler. The event life cycle / Robert Kaspar. The role of sports and event venues / Louise Bielzer. Economic impact evaluation of events / Norbert Schutte. Events management and the hospitality industry / Stefan Walzel. Creating and designing events / Hilary S. Carty. Events in public spaces / Gernot Wolfram and Claire Burnill. Events as sponsorship investment / Ariane Bagusat -- Part 4 : conclusions. Trends in event management / Andreas Reiter -- Glossary -- Index.

'The Business of Events Management' provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.

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